Your
printed material is what your clients want to take with them
so they remember you. Something to keep in hand
so that when the time comes they have the information they need,
or to give to someone else. You need to be in print, it travels
well and you don't need a internet connection.
BROCHURES - They are one of
the most essential extension of the companys identity and brand
architecture. They make necessary information easy to understand
and motivate the customer to buy your product or service. A truly
effective brochure will make it easier for the sales force to
do their job. Brochures are everywhere; they are
booklets inside your appliances, in racks at your doctors office
or downloaded over the internet. A great brochure will give
potential clients options, clear information and motivate
them to action.
PRESENTATION KITS - If you
need to present a large amount of information such as forms,
insert sheets, brochures or a cd, consider having I.E. Group
design a full presentation kit. With a consistent look and clear
content throughout will
be a valuable sales tool. Presentation kits are typically handed
out at conferences and shows were a concentrated demographic
is accessible.
CATALOGUES & REPORTS - At
times a printed booklet is needed for technical or detail
information about your product or service. Giving people
options, getting them excited about your product and closing
the sale is part of the design function. If you're a company
on the stock market, an annual report is a necessity. How do
you make them interesting, readable and memorable? Have I.E.
Group add a little creativity. Whether your project is a black
and white 8 page insert or 240 pages with full color pictures
and charts, we make sure it's going to stay in the minds of your
customers.
NEWSLETTERS - They come in
all colors and sizes. Some are delivered with your monthly bill
and some are delivered over the internet. What they all have
in common is they remind your customer of events or interesting
tidbits in your industry on a regular basis. I.E. Group will
design a creative look, compile screened mailing lists on a seasonal
or monthly schedule to get out newsletters that generate sales.
Through the mail or by email, they have impact.
SUPPORT GRAPHICS - Do you
need to make a point that can only have impact with a strong
visual? Most people form opinions based on objective information
that they can understand. Charts, maps and signage gives them
a tool to see clearly. Adding a creative twist such as humor
and the information becomes interesting. Don't bore ciients with
just text, add life to complex and dry statistics.
Graphic Design is based on research of your
industry so that you are sending the right message to the right
group of people. Trust is built in many ways, the visuals need
to work with the copy and the overall message clear and concise.
I.E. Group knows how to build a relationship between you and
your clients before they even pick up the phone.
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